LEVI Strauss가 샌프란시스코에 설립한 잡화점 에서 부터 시작된 리바이스의 데님은 우연한 계기로 탄생했습니다.
골드러쉬 시대에 광부들이 필요로 하는 튼튼한 옷을 만들기 시작한 리바이스는 텐트 원단 및 두꺼운 캔버스원단을 활용한 워크팬츠를 상품화했습니다.
여기서 부터 시작한 리바이스는 데님의 원점이라 불리는 역사적인 브랜드의 시작이였습니다.
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